Sectors:
Bathrooms
Experts in bathroom market research
Bathroom insights for installers, homeowners and retailers
Homeowners are still investing in their homes, with bathrooms and kitchens leading the way. Our data show that around half have recently refurbished, or plan to renovate, a bathroom, bedroom, kitchen or another space in the next 12 months.
UK homes now have more bathrooms, with buyers increasingly choosing extra ensuites over one large family bathroom. Most renovation projects take 3–6 months, from first ideas to final installation.
We help tap, showering, sanitaryware and wider KBB brands stay ahead of consumer trends, test new products and understand installer preferences. We also give retailers, merchants and showrooms the insight they need to shape stronger ranges and channel propositions.
Who we work with
We have worked with many of the big names in bathrooms including Mira, Hansgrohe and Bristan. Drawing on this experience, we’ve developed bespoke research methodologies that go beyond standard tools—delivering deeper, more actionable insight. This includes our ‘In the Moment’ approach, which follows consumers throughout a live home improvement project, alongside a range of innovative ways to engage tradespeople and capture rich, in-depth feedback.
Listening to the trade
We’ve built a robust community of sole traders, contractors, and small businesses on Voice of the Trade (VOTT)—our proprietary community of trade professionals. It gives our clients quick access to a diverse range of dedicated trade business professionals across the UK. Engaged, focused, and consistently responsive, we gather insights from bathroom fitters, electricians, installers, multi traders, and even specialist renewables experts.
Let’s start a conversation
Share a few details about what you’re looking to achieve and we’ll come back with practical, tailored advice within 24 hours.