Sectors:
Home improvements
We are your experts in home improvement market research
The evolving DIY market
The UK homeowner is still obsessed with DIY and so are we! The sector is in a state of flux, with market disruptors challenging the status quo. Some of the traditional ‘giants’ in the DIY industry have been struggling to keep up with evolving consumer tastes and channel behaviour. Combined with the increased confidence of the homeowner to get involved in product purchase, many retailers and brands in the supply chain are understandably seeking greater clarity on the size and dynamics of the home improvement market.
Who do we help? We work with bathroom, kitchen, heating, and appliance brands to help them understand consumer trends, test new product developments and gauge installer preferences. Retailers, trade merchants and retail showrooms also ask us to shine a light on the step-by-step purchasing journey market statistics and help them ensure that they are meeting the needs of all their customers.
Whether it’s installers, builders, heating engineers, plumbers, builders, painters and decorators, roofers, contractors, architects, specifiers, M&E’s, or retail consumers… we’ve recruited, moderated, interviewed, shopped and drawn valuable insight from all of them.
Who we work with
Using this unique experience, we have developed bespoke research methodologies that enable us to extract better insight than ‘standard’ research tools. This includes our ‘In the Moment‘ Tool for following consumers in the middle of a home improvement project, and a range of fresh ways to engage tradespeople and gain in-depth feedback.
Listening to the trade
We’ve built a robust community of sole traders, contractors, and small businesses on Voice of the Trade (VOTT)—our proprietary community of trade professionals. It gives our clients quick access to a diverse range of dedicated trade business professionals across the UK. Engaged, focused, and consistently responsive, we gather insights from bathroom fitters, electricians, installers, multi traders, and even specialist renewables experts.
Let’s start a conversation
Share a few details about what you’re looking to achieve and we’ll come back with practical, tailored advice within 24 hours.